KLM re-vamp

Whilst details have yet to be revealed KLM Royal Dutch Airlines, sister company of Air France, has embarked on a re-design of its World Business Class on the long haul fleet.  Due first to get the treatment will be the airline’s 22 Boeing 747-400s but the actual work, which will initially take up to one month for each aircraft, will not start until June 2013.

Chosen to head the creative team is leading Dutch designer Hella Jongerius, briefed to modernise the WBC product, uniting international allure with emphasis on the airline’s Dutch heritage. 

Erik Varwijk, Managing Director, KLM said: “By choosing to work with Hella Jongerius, KLM is opting to engage a top Dutch designer to help make our Business Class passengers feel at home on board.  As a designer, Hella has broad experience which she can apply to the needs of KLM and its customers, in accordance with the specific requirements for cabin interiors in the airline industry.

Her previous projects demonstrate her ability to process such criteria into top-quality designs such as the ‘polder sofa’, which is both comfortable and beautiful.  With her expertise and focus on quality, she is keenly aware of what makes a brand unique. An outstanding match!” www.klm.com

Index/Home page
 

OUR READERS' FINEST WORDS (All times and dates are GMT)

All comments are filtered to exclude any excesses but the Editor does not have to agree with what is being said. 100 words maximum