Wembley re-branded ibis

Accor has started to roll-out a new branding for its ibis hotels in the UK with the London Wembley property the first to get the makeover.  The 210-room economy hotel is in South Way within the Wembley Stadium site and virtually next door to the Wembley Arena and Conference Centre.  It is within a very short walking distance of Wembley Stadium station with its frequent non-stop services to London Marylebone, and northwards to the Cotswolds and Birmingham.

Thomas Dubaere, Managing Director, Accor UK and Ireland noted: “Last year, we announced our strategy to revolutionise our economy brand portfolio in order to meet the continuous changes our guests have in their lifestyles and consumption modes.  ibis is now the cornerstone of our economy brand portfolio and this is the first hotel in the UK to come under the new ibis branding.  It is a landmark for Accor in the UK as it signals the beginning of a very exciting roll-out of the new branded hotels across the country.

While retaining their own distinct personalities, ibis, ibis Styles and ibis budget hotels all have shared DNA based on the three structuring concepts of simplicity, modernity and well-being.” www.ibishotel.com

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