easyJet experiments with seats – and ponders on fleet shape

Whilst it ponders on its future aircraft orders easyJet is going ahead with trials of seat selection saying that it wants to take the stress out of flying.  The airline is clearly moving away from a totally budget concept and now says it is very much offering “value products” coupled with a friendly service.

As regards future orders the airline’s current fleet is expected to increase to around 200 over the next year or so.  Future types could include the Boeing 737MX, Airbus A320Neo and the Bombardier C series.  The airline successfully completed a change from all Boeing to all Airbus earlier this year.

Commencing this week the airline has started a seat selection trial on the Luton routes to Alicante, Glasgow, Istanbul, Malaga and Sharm el Sheikh.  Passengers are being asked to either pay for a premium position (£12 front row and exit rows and £8 rows 2-6 on A320), or for £3 purchase any other seat.  If passengers want to take a chance on the seat there is nothing further to pay.

All passengers with the same booking reference will be allocated seats together wherever possible.  The trial will run across through the summer period and will then be analysed. www.easyjet.com

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