26 MARCH 2012

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Article from BTNews 26 MARCH 2012

Madrid gets a new airline

Iberia Express, Iberia’s new short- and medium-haul offspring, began operations yesterday (25 March) with flights between Madrid and Palma de Majorca, Alicante, Malaga, and Seville.  A total of 17 destinations will be served during the summer season, including Amsterdam, Dublin, Fuerteventura, Ibiza, Lanzarote, Minorca, Naples, Palma and Vigo.

The airline held a press conference in Madrid last Friday hosted by the Iberia CEO Rafael Sánchez-Lozano and Iberia Express CEO Luis Gallego.

The new unit is designed to restore profitability to short and medium haul routes, operating initially with four A320s on domestic and European routes.  A total of 14 A320s and a staff of 500 people is expected by year’s end.

At the press conference, Iberia CEO Rafael Sánchez-Lozano stressed that Iberia Express “will be a success story that adds value to the Iberia Group.  It will restore profitability to short and medium haul routes, add new destinations and connections, and feed traffic to the long haul network where Iberia is focusing its growth strategy.”

Iberia Express CEO Luis Gallego pointed out that “Iberia Express will have the best of Iberia and new attributes associated with the ‘express’ concept”.  The new airline will be managed independently, but will use Iberia’s maintenance and other services. www.iberiaexpress.com 

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