12 MARCH 2012

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Article from BTNews 12 MARCH 2012

EVEN is a new hotel brand

The Americans, working for a British company, have come up with a new hotel brand styled 'EVEN', part of IHG (InterContinental Hotels Group).  According to a statement this meets “a large and growing customer demand for healthier travel, at a mainstream price.”

While wellness means different things to different people, IHG are convinced guests want healthier options around four priority areas – exercise, eat, work and rest.

The unique features of EVEN Hotels will include:

Exercise – Guest rooms designed for in-room workouts with multi-functional room amenities (eg coat rack that doubles as a pull up bar); a gym with group exercise activities and personalised services at no added cost to the guest.

Eat – Nutritionally designed menus with a particular focus on natural, fresh, fit and energizing meals – available anytime; an open air café and bar; free flavoured filtered water with glass bottles; free coffee and mini-smoothies in the morning.

Work – Rooms with high-speed wi-fi.

Rest – Rooms include hypoallergenic linens, powerful showerheads, natural lighting, LED dimmers and antibacterial wipes.

IHG plans to announce the first EVEN location in Q2 2012 and expects the first hotel to open in the first part of 2013. www.evenhotels.com

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