5 MARCH 2012
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This will probably be the last time that AERBT mentions Continental Airlines, which has been around since 1937, and whose forbears go back to at least 1934.
The public face of the airline vanished for good last weekend when the carrier and United Airlines adopted a single passenger reservation system, a step that – at least in the public eye – finally cementing their 2010 merger.
The move to a unified platform is by far the most significant change customers will experience since the merger of United and Continental to form the world's largest airline, known as United Airlines and owned by United Continental Holdings Inc. "This, from the customer perspective, is probably the biggest thing that they will see," Martin Hand, United's Senior Vice President of Customer Experience, said on Wednesday.
Hand said that the company chose the Continental platform over United partly because it offered more flexibility to users making reservations on the site.
United Continental has painted most of the old Continental planes in the new combined livery and is finishing the rest. If you tap in the old Continental web site out of force of habit you will be re-directed. www.united.com
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