27 FEBRUARY 2012

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Article from BTNews 27 FEBRUARY 2012

United rebrands premium cabins

With the Continental merger virtually complete (indications are that the technical reservations change-over is imminent) United Airlines is pushing ahead to offer consistency on its services together with cabin service enhancements. 

United is also rebranding its long haul premium cabin flights introducing United Global First, an international first class experience on three-cabin aircraft, and United BusinessFirst, the international business class experience on two- and three-cabin planes.

For customers flying United in North America, between North America and Central America, between North America and northern South America, and on some flights within Asia and the Pacific islands, the airline will continue to offer United First and United Business premium cabin services.

Beginning 3 March, United Airlines customers on three-cabin aircraft will experience United Global First, with a higher level of privacy and comfort, a flat-bed seat, priority airport services and more-personal attention.  The in-flight catering menus have been revised to ensure consistency throughout the network.  On United Express flights longer than two hours, customers seated in the premium cabin can enjoy complimentary snackboxes.

The rebranding and expanded menu options come as United continues with plans to invest more than US$550m to upgrade aircraft interiors. www.united.com

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