Continental Europe gets first Hotel Indigo

The Hotel Indigo Berlin Centre Hardenbergstrasse has opened.  A boutique property, it is the first of the brand in Continental Europe.  It has just 81 rooms.  Another Indigo will shortly follow on Alexanderplatz.

The new hotel is opposite the Charlottenburg campus of the Berlin University of Arts and takes the inspiration for its design from the burgeoning arts community in the city.  Its central location means it is just minutes from some of Berlin’s popular attractions including the city’s most famous shopping street, Kurfüerstendamm, Berlin Zoo and the Kaiser Wilhelm Memorial Church.

The Hotel Indigo concept was launched in the United States in 2004, making it International Hotel Group’s (IHG) youngest brand.  It combines the standards and service of a major hotel with the individual atmosphere of a boutique property.

There are 38 Hotel Indigo hotels around the world and 62 in the development pipeline, which will open in the next two to three years.  Currently there are four Indigos in the UK, two in London, in Glasgow and Liverpool.  Three follow in 2012, at Edinburgh, Birmingham and Newcastle. www.hotelindigo.com

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