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Article from BTNews 6 FEBRUARY 2012

Heathrow film demystifies three-letter word

Much of the debate around the lack of aviation capacity in the UK rightly focuses on the need to provide it at a single ‘hub’ airport.  Heathrow is the UK’s only true ‘hub’ airport and BAA has developed a short animated film explaining what a hub is and why this type of airport is important to Britain.

The film puts in plain words why connecting to destinations via a single hub airport is the most efficient way for airlines to operate.  It also sets out why transfer passengers are vital for supporting the frequency of flights needed for business, trade and economic growth.

BAA's Commercial Director, John Holland-Kaye, said: "Hub might be a simple three-letter word but it’s a key part of aviation strategy.  Understanding the importance of hubs is vital if we’re to make successful decisions about the future of aviation capacity in the UK.

"Heathrow brings huge benefits to the UK economy because of its hub status.  But whilst we decide what to do about our lack of aviation capacity, rival hubs in Paris, Frankfurt and Amsterdam are adding routes and increasing investment.  Jobs and economic growth are being lost to our European rivals – as this film makes clear." http://hub.heathrowairport.com

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