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30 JANUARY 2012


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Article from BTNews 30 JANUARY 2012

POW WOW 2012

International Pow Wow 2012 takes place in Los Angeles from 21-25 April.  This will be the US Travel Association’s 44th International Pow Wow, the premier USA Travel Marketplace.  In many ways it is the equivalent of ITB in Berlin, and WTM in London, but a little smaller.  What it might lack in size it makes up by razzmatazz, in typical American fashion.

Over 5,000 travel industry professionals are expected to attend, representing international leisure and meetings/incentive buyers, domestic buyers, press and US travel suppliers who will be networking, negotiating and conducting business.  It is anticipated that this will generate more than US$3.5bn in future travel to the US.

The event offers five days of intensive business appointments, specialised sightseeing tours and three exciting evening events.  Over 1,000 US companies will be exhibiting.  Every state, major city, destination, hotel chain and CVB will be expected to participate.  Highlights will be the all-new Transformers attraction at Universal Studios Hollywood and IRIS from Cirque du Soleil at the Kodak Theatre at Hollywood and Highland Centre.  Registration closes 26 March.

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