16 JANUARY 2012
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The Jet Business, the world’s first corporate aviation showroom for business jet aircraft, has just opened at One Grosvenor Place, Belgravia, London. Ultra High Net Worth Individuals, government officials, royalty and influential corporate executives living in the capital or visiting from overseas can, by appointment only, plan their business jet sale or purchase with experts and analysts in complete privacy.
Centrepiece of The Jet Business showroom is a full size fuselage of a large corporate jet. Before entering it, clients are greeted with floor to ceiling screens running the length of the showroom. Beyond the showroom entrance and fuselage is a boardroom and a private meeting room. Following this is the trading floor environment for the sales team with individual desks modelled on the corporate jet cockpits of carbon fibre with the dashboards and seats upholstered in the same leathers as in Maseratis and Bentleys.
The brainchild of The Jet Business is Steve Varsano, who brings three decades of global experience brokering aircraft. Since 1980 he has been involved with more than 300 aircraft transactions with a combined value of over US$3bn, representing both buyers and purchasers. He is a graduate from Embry Riddle Aeronautical University. www.thejetbusiness.com
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