World Travel Market’s Fiona Jeffery awarded OBE

Fiona Jeffery, Chairman of London’s World Travel Market (and also holding the same position at Business Travel Market), has been appointed an OBE in the New Year Honours list for services to the tourism industry.

As a long-term advocate of sustainable travel, her achievements include creating World Responsible Tourism day in 2008, after which she was awarded Shine Woman of the Year.  She was also responsible for creating the (Tourist) Ministers’ Summit at WTM.  Jeffery, who is also founder and Chairman of the international water aid charity Just a Drop, joined Reed Exhibitions Ltd, the organiser of World Travel Market, in 1986.
 
In 1992, she helped launch Arabian Travel Market in the Middle East and in December 1993 took over responsibility as Exhibition Director of World Travel Market. www.wtmlondon.com

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