12 DECEMBER 2011


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Article from BTNews 12 DECEMBER 2011

AND FINALLY: What is Generation Y?

Your Editor, a man full of vigour but rapidly approaching a somewhat significant birthday, was confronted recently by a contributor's copy mentioning the Y Generation covering the highly successful EIBTM show in Barcelona.

Now he found out about Google years ago, knows all about Facebook (he's seen the film) and is inundated with people who want to 'LinkedIn'.  Blogging he is aware of too, but does not have the time,  The less said about Twitter and Tweets the better!

Generation Y?

According to Wikipedia, which has replaced Encyclopaedia Britannica as the fountain of all knowledge, Generation Y is next after Generation X, which is something to do with Baby Boomers.  What happens after Generation Z we are not sure? Your Editor was a War Baby (WWII), maybe Generation W.

In any event Mr Jimmy Wales (founder of Wikipedia) and his world wide crew seem to think that Generation Y is marked by increased use and familiarity with communications, media, and digital technologies which is a little unfair on the rest of us who have been using virtually all these skills (except digital perhaps) since the beginning.  William Shakespeare was keen on written PR and the social hub. And many before.

Forget Generation Y.

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