Sheraton set to open five more China properties before the year-end

Starwood is really ‘getting on bike’ and expects to open five more Sheratons in China before the end of the year.

In the next two years, nearly half of all new Starwood hotels slated to open in China will fly the Sheraton flag.  Over the next month or so Sheraton will open its first hotel in Hangzhou its second hotel in Xian and two hotels in Changzhou.  This surge in new hotel openings will grow the Sheraton brand’s footprint not only in China’s largest and most established cities, but also in many of the country’s fast-growing metropolises and resort destinations.

In addition to the new openings, seven new Sheraton hotels and resorts debuted in the region this year, in Beijing, Shanghai, Guangzhou, Chongqing, Zhenjiang, Hainan and Jinzhou.  With the addition of these 12 hotels, Sheraton will grow its portfolio to 46 hotels in Greater China by year’s end, moving Starwood closer to its goal of operating 100 hotels in Greater China by the end of 2012.

With 100 million outbound travellers expected by 2015, Starwood anticipates that China will have a very significant role in world travel over the next 10 years. www.sheraton.com

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