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Article from BTNews 5 DECEMBER 2011

Icelandic low-cost airline is planned for next year

WOW air is the name of a new Icelandic budget airline due to commence operations in June 2012 with a pair of 158-seat Airbus A320s.  The website has already opened listing 12 European points available to Keflavik International Airport.  Route frequencies vary from once a week to three times.  Passengers can pay for seat assignment upon booking, or take a chance when checking-in.

Majority holder of WOW air is the investment company Titan, owned by Skúli Mogensen.  Other shareholders are Baldur Baldursson and Matthías Imsland.  Baldur Baldursson is the company’s CEO.

As far as London is concerned, Stansted will be the entry point with a three-times a week service.  The airline will directly compete with easyJet (which starts in March), the long-established Icelandair twice daily routing from Heathrow, and also Iceland Express on a daily basis from Gatwick. www.wowaor.is

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