14 NOVEMBER 2011


Readers are invited to add their comments to any story. Click on the article to see and add.


BTN also goes out by email every Sunday night at midnight (UK time). To view this edition click here.


Email this Page

The Business Travel News
PO Box 758
Edgware HA8 4QF
United Kingdom
+44 (0)20 8952 8383
© 2019 Business Travel News Ltd.

Article from BTNews 14 NOVEMBER 2011

iPads are in with British Airways

British Airways customers around the world will benefit from a new level of customer service thanks to thousands of iPads being issued to the airline’s senior cabin crew from next week.  The move comes after a highly successful trial, involving 100 senior crew members, who are responsible for delivering service to customers onboard the airline’s 226 aircraft and reported by AERBT 22 August.

Specially developed software and apps enable cabin crew to tap into data giving them customer preferences and their previous travel arrangements, allowing them to offer a uniquely personalised service.

The three-month-long trial has been judged such a fly away success that British Airways has given the go-ahead for the specially equipped iPad 2 to be issued to 2,000 senior cabin crew across the entire British Airways long and short haul fleet.

Bill Francis, British Airways Head of Inflight Customer Experience, said: “The benefit of the iPads has been felt right from the beginning, with fantastic feedback from both customers and cabin crew alike.”  One particular benefit is destination guides.  Passengers often ask the cabin crew on points regarding destinations.  Answers can now be given with confidence. www.ba.com

Index/Home page

OUR READERS' FINEST WORDS (All times and dates are GMT)

All comments are filtered to exclude any excesses but the Editor does not have to agree with what is being said. 100 words maximum

No one has commented yet, why don't you start the ball rolling?

Add your comment

First Name
Email Address
Company (Not obligatory)
- You must be a registered subscriber using the email address entered to submit a comment, or you will be sent a confirmation email before your comment will appear.
- Your comment will be checked before appearing, which may take several working hours.