Scoot is the new Singapore airline

Singapore Airlines (SIA) has formally launched its new medium and long haul low-cost division, selecting the name Scoot for the operation.  Due to make its maiden flight in mid-2012, it will initially operate four ex-SIA Boeing 777-200s.  On offer will be a two-class, no frills service with fares aimed at 40% less than legacy carriers.  The fact that it exists at all demonstrates the effect that the low-cost airlines is having on SIA.

“We chose the name ‘Scoot’ for many reasons, not least because it‘s different.  Rather than the tried and tired ‘airlines’ this, ‘airways’ that or ‘air’ yawn, it’s short, sharp and snappy.  It stands out.  It’s geographically independent, and can be a verb or a noun,” said Campbell Wilson, Chief Executive Officer, Scoot.  Mr Wilson (40) has been with SIA 15 years.

No formal network plans have yet been divulged, but Scoot says its initial destinations will include Australasia, China and South East Asia.  Some routes will be completely new, others new to no-frills airline operations.  According to the airline, the specific cities will be “progressively announced over the coming months as negotiations with airports and tourism bodies progress,” although bookings will not open until licences are secured next year. www.flyscoot.com

Index/Home page
 

OUR READERS' FINEST WORDS (All times and dates are GMT)

All comments are filtered to exclude any excesses but the Editor does not have to agree with what is being said. 100 words maximum