17 OCTOBER 2011


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Article from BTNews 17 OCTOBER 2011

KLM TripShake App offers new fun way to find destination

Called TripShake, KLM has introduced an App which offers iPhone and Android users a fun way to explore the many possibilities for their next air journey.  By just shaking their phone, a KLM destination will pop up, along with a ticket price.

On KLM.com, customers can find travel inspiration in KLM’s Destination Guide.  As part of KLM’s multi-channel strategy, the TripShake App now offers the option to explore future destinations via a mobile phone, where and when it suits the user.

The KLM TripShake App gives the option to select a continent and travel date, or all options can also remain open. By shaking the phone, one of over 100 destinations will appear.  For more suggestions, users can shake the phone again and again, until the perfect destination has been found.  Along with the destination, the lowest fare for a return flight will show.  The outcome can be shared on social media or the flight can immediately be booked.

The iPhone App is available now in English, Dutch and German, and can be downloaded for free. www.klm.com

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