17 OCTOBER 2011

YOUR WORDS


Readers are invited to add their comments to any story. Click on the article to see and add.

BTN also goes out by email every Sunday night at midnight (UK time). To view this edition click here.

Index

Email this Page
Bookmark

The Business Travel News
PO Box 758
Edgware HA8 4QF
United Kingdom
+44 (0)20 8952 8383
info@btnews.co.uk
© 2017 Business Travel News Ltd.

Article from BTNews 17 OCTOBER 2011

COMMENT: An open letter to Richard Branson

Dear Sir Richard

Save the Virgin pepper pot set

Many years ago you were kind enough to offer me a Virgin Atlantic salt and pepper pot on a press inaugural.  I took it home and it has adorned our dining room table ever since.  Guests have even mentioned the pieces and our retort is always the same.  “Fly Upper Class, be nice to the cabin staff, and you too may find yourself the owner of the condiment set.”

Amongst the post (well email in truth) this week was a letter from a former airline Chief Executive, someone you know well, saying that he too had acquired the items, his wife responsible, telling the crew that her husband's operation was thinking of doing something similar (that was what he said!).

Now clearly Virgin Atlantic does not have the marketing budget of some Middle East carriers, who, within their balance sheet can sponsor football teams, the gateway to Heathrow, Newcastle Airport's control tower, and even a cable car across the Thames (just to note a few examples).

I do not know the cost of a salt and pepper pot set, nor the number of Upper Class passengers carried by Virgin Atlantic in a typical year, but to buy them in bulk (presumably from China – and you can fly them back to London for free) cannot be much per unit.

Can I said suggest that you retain the items, even a mark two version, as a promotional item.  Sell them on board at the back end.  It is certainly cheaper than, say, Virgin sponsoring the London Olympic Stadium.

Yours truly would be delighted to be the recipient of a revised edition.

In Upper Class of course!

Malcolm Ginsberg
Editor in Chief

Index/Home page
 

OUR READERS FINEST WORDS (All times and dates are GMT)

All comments are filtered to exclude any excesses but the Editor does not have to agree with what is being said. 100 words maximum

Add your comment

First Name
Surname
Email Address
Company (Not obligatory)
Country/City
Comment
- You must be a registered subscriber using the email address entered to submit a comment, or you will be sent a confirmation email before your comment will appear.
- Your comment will be checked before appearing, which may take several working hours.

No one has commented yet, why don't you start the ball rolling?


www.btnews.co.uk Subscribe Change details Contact Us Search