10 OCTOBER 2011
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The Aviation Foundation has been created by BAA, British Airways, Manchester Airports Group and Virgin Atlantic as a specific, fit-for-purpose campaign group. Flying Matters, which attempted to do much the same job, was considered too cumbersome to be effective, and was wound up in April.
The Aviation Foundation has been kept small to ensure a tight, flexible and timely campaign approach. Its role is advocacy, not industry representation, and its structure has been developed with this in mind. Appointed as Director is Rob Gray (38) former Deputy Chief Executive of The Countryside Alliance and previously Editor of both Shooting Times and Shooting Gazette.
A briefing note states that “the Aviation Foundation needs to be focused and targeted in our communications with the public and politicians. The Aviation Foundation will raise awareness of the contribution of aviation to the British economy and its role in the private sector-driven recovery. One of our objectives is to reach out and build alliances and coalitions with others in the sector wherever it helps the campaign.
The Aviation Foundation is not intending to promote itself for its own sake but to rebalance the debate about aviation to reflect properly and positively aviation’s contribution to the United Kingdom. As yet no website.
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