10 OCTOBER 2011
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Accor, the Paris-based hotelier, has confirmed that it is rebranding the Novotel in London’s Euston Road as its first UK Pullman. Work will start shortly at the 312-room property to bring it up to the higher standard required for a Pullman. Completion has been targeted for well in advance of the London 2012 Olympics.
Ideally situated about half way between St Pancras/Kings Cross and Euston stations the property also features the 450-seat Shaw Theatre, part of London’s West End, but also integrated into the hotel for conventions and gatherings.
Pullman is an up-market brand which, by the end of 2011, will include 70 hotels across Europe, Africa, Middle East, Asia-Pacific and Latin America. www.pullmanhotels.com
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