Monarch Air Packs

With bmi baby coming in with a new fares initiative (see 'bmi baby with ticketing innovation' in 12 September issue) rival Monarch Airlines has hit back with a scheme of its own which, it is claimed, will save customers 20% when booking flight extras.

Called Monarch Air Packs there is a choice of two.  'Value Pack' offers pre-allocated standard seat, in-flight meal and on-line check-in available from £10.40 per person per flight.  With 'Comfort Pack' customers gain extra legroom seating, once again an in-flight meal and on-line check-in.  Prices start at £14.40 per person per flight depending on the route.

Commenting on the launch of the new products Managing Director Kevin George, said: “We understand that not all customers are looking for the same optional extras when they fly so we have introduced two Monarch Air Packs, one for the budget conscious traveller and one for those looking for extra comfort.”

The airline points out that customers now booking flights benefit from zero debit card charge fees and a fixed fee for all credit card bookings, regardless of the transaction value or number of people travelling. www.monarch.co.uk

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