Melia for Manchester?

Manchester could be the next UK destination for the family-owned Spanish hotel group which is also in the process of rebranding.  Whilst the company is reticent regarding details it is said to be close to exchanging contracts for a 5-star property in central Manchester which would then be completely remodelled.  The 270-room Drurys Inn does fit the bill.

Presently in the UK, Melia own and operate the luxury White House hotel near London’s Regent Park, and is busy completing the prestigious ME Hotel, on the former Marconi House site in The Aldwych, which was damaged by fire in June (AERBT 20 June).  This is delayed but will open in time for the Olympics. 

Gabriel Escarrer, Chief Executive Officer, unveiled the new corporate name last week and using the opportunity of a London press conference of a new Strategic Plan for the period 2012-2014 with a clear focus on globalisation.

The new emphasis is on Melia Hotels International with each brand having its own product identity and prominence, the top end represented by Gran Meliá, Paradisus and ME by Meliá hotels; the superior or “upscale” segment includes the Meliá and Innside brands; whilst the mid-scale properties cover the Sol resort properties and TRYP by Wyndham city hotels. www.melia-hotels.com

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