19 SEPTEMBER 2011
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Air France/KLM’s subsidiary CityJet held a briefing in London last week to introduce a high profile re-launch of the carrier, the first since the takeover in 2009 of fellow London City Airport operator, Dutch carrier VLM.
CityJet, with its Air France ownership and background has the distinction of being the airport’s longest established operator, a partner of Brymon Airways when it established London City’s first route in November 1987.
Having only just returned to profitably no new aircraft are promised for next year and the 17-destination route network stays the same, although according to André Cini, Chief Commercial Officer, “We might just tinker about with some route schedules and may yet come up with a few new points in the network.”
Over the next five weeks the airline is undertaking £1m pan-European multi-platform brand building above-the-line marketing campaign that includes outdoor, print, broadcast and online creative executions focusing primarily on the London region but also across the Benelux countries, Ireland (Dublin) and Scotland (Edinburgh and Dundee).
“The creative takes the focus of the brand in a completely new direction,” he said, “It moves away from concentrating solely on network, price and convenience to emphasising the airline’s personality and premium but friendly customer service.” www.cityjet.com
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