19 SEPTEMBER 2011

YOUR WORDS


Readers are invited to add their comments to any story. Click on the article to see and add.

BTN DISTRIBUTION

BTN also goes out by email every Sunday night at midnight (UK time). To view this edition click here.

Index

Email this Page
Bookmark

The Business Travel News
PO Box 758
Edgware HA8 4QF
United Kingdom
+44 (0)20 8952 8383
info@btnews.co.uk
© 2020 Business Travel News Ltd.

Article from BTNews 19 SEPTEMBER 2011

Accor rebrands ibis

Travellers used to Accor’s Etap and All Seasons budget brands can now forget the confusing names.  The multi-national French hotelier is dumping the trading titles in favour of the much better known ibis signature.

Ibis, remains ‘ibis’.  Etap Hotels becomes ‘ibis budget’.  All Seasons is renamed ‘ibis styles’.  The implementation of what Accor calls “this new segmentation” will be completed worldwide by early 2013.  A plan to modernise all the hotels and improve bedding comfort will be implemented in what are essentially economy brands.  

Accor says that it will now also promote its own name much more than in the past with the new tagline “Open New Frontiers in Hospitality” reflecting the group’s aspirations.  Accor, and its visibility, is considered vital in the internet battlefield, which is crucial to the future of the hotel business, and with the loyalty programme A|Club renamed Le Club Accorhotels.

Besides the three ibis brands Accor is Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, Formule 1, hotelF1 and Motel 6. www.accor.com

Index/Home page
 

OUR READERS' FINEST WORDS (All times and dates are GMT)

All comments are filtered to exclude any excesses but the Editor does not have to agree with what is being said. 100 words maximum


No one has commented yet, why don't you start the ball rolling?


Add your comment

First Name
Surname
Email Address
Company (Not obligatory)
Country/City
Comment
- You must be a registered subscriber using the email address entered to submit a comment, or you will be sent a confirmation email before your comment will appear.
- Your comment will be checked before appearing, which may take several working hours.
www.btnews.co.uk