bmi baby with ticketing innovation

The differential between business travel and flying for pure leisure purposes continues to be eroded as companies try to squeeze more from restricted budgets.

bmi baby, now owned by Lufthansa, has become the first UK airline to offer an innovative scheme to try and cover both markets.  Starting this week customers have three options when booking a flight: Fly, FlyPlus or FamilyFly offering a wide range of added extras, benefits and savings for one set price. 

‘Fly’ is the standard ‘no frills’ package, representing great value for those looking for a flight only.  ‘The ‘FamilyFly’ option is available whether travelling as a family or an individual and the benefits include 22kg of luggage allowance, seat assignment and priority boarding.  ‘FlyPlus’ offers business travellers the flexibility to change their flights, as many times as they need to, take an extra piece of hand luggage and use airport executive lounges where available.  

The total price of each product is less than the cost of all the individual elements included. 

The airline points out that passengers are free to check-in on-line or at the airport without incurring an extra charge.  Likewise with a credit or debit card. www.bmibaby.com

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