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Article from BTNews 5 SEPTEMBER 2011

Boeing launches ‘new’ 737

Now to be called the 737 MAX Boeing has formally launched the latest version of what is undoubtedly the greatest selling airliner of all time.  The announcement comes with order commitments for 496 aircraft from five airlines.

"The re-engined 737 will allow Boeing to continue to deliver the most fuel efficient, most capable airplane with the lowest operating costs in the single-aisle market," said Boeing Commercial Airplanes President and CEO Jim Albaugh.  "This, coupled with industry leading reliability and maintainability, is what customers have told us they want.  As a result, we are seeing overwhelming demand for this new and improved version of the 737.  We are working with our customers to finalize these and other agreements in the weeks and months ahead."

The 737 MAX family will be powered by CFM International LEAP-1B engines optimized for the 737.  Deliveries are scheduled to begin in 2017. 

"Customers tell us they want to improve profitability and fuel efficiency while reducing their environmental footprint," said Albaugh.  "This solution meets all three of those needs."

Originally launched in 1964 and extensively re-vamped in the 1990s as the 737 New Generation the 737 has to date clocked up just under 9,000 orders. www.boeing.com/commercial

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