29 AUGUST 2011

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Article from BTNews 29 AUGUST 2011

City guide from KLM

KLM is inviting customers to create a free personalised CityGuide for a city of their choice – bringing destinations to life and allowing users to plan their trip before they travel, based on their hobbies and interests.  By visiting the special KLM CityGuide website, users can select areas of interest and put together their own travel guide, step-by-step.

Customers can create three chapters from a variety of categories: arts & culture, restaurants, nightlife, shopping, music, nature, and family or outdoor activities.  Each of these is broken down into sub-categories, allowing users to be even more specific on their particular interests.  A map is also included, highlighting the locations of chosen activities and hot spots.  After previewing the CityGuide online, a hard copy is then sent to their home address in a handy format, making it easy to take along for the trip. http://klmcityguide.klm.com

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