22 AUGUST 2011

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Article from BTNews 22 AUGUST 2011

Emotional health. That’s the way forward says Virgin

Virgin Atlantic is introducing an emotional health warning on films that have potential to be the biggest tearjerkers on board.  ‘Water for Elephants’ and ‘Just Go With It!’ will be the first movies to carry the new warning sign that will flash up before they start to advise passengers to have tissues at the ready and to press the call button for a shoulder to cry on.

In a recent survey Virgin found over half of respondents (55%) agreed their emotions become heightened when on a flight and 41% of men said they hid under blankets to hide their tears.  Meanwhile women said they were most likely to hide their tears by pretending they had something in their eye.  Virgin does not appear to have surveyed their cabin staff who might have other ideas regarding dealing with emotive passengers.

Corinne Sweet, Psychologist, said: “It is not surprising that high flyers feel emotional at altitude as their defences are lower than usual, as they put themselves in someone else’s safe hands.  The space created by long haul flying can allow for deep-seated feelings to surface, especially when triggered by tear-jerking films.  Heightened feelings in the rarefied atmosphere of an aircraft should be welcomed, not feared.” www.virginatlantic.com

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