15 AUGUST 2011
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It is not for AERBT to argue where is the centre of London but according to the UK Advertising Standards Authority (ASA) it could be London Bridge, that is on the south side of the Thames close by where HMS Belfast is moored.
Now knowledgeable readers may be aware that Shangri-La Hotels will soon be promoting the Shard as the middle of the universe but we are not so sure if most people would agree on Bermondsey as the centre of town.
In any event the ASA has now wrapped the knuckles of Gatwick Express for promoting their service from Gatwick Airport to Victoria as the quickest route to London. The ASA seem to think that Capital Connect's trains to London Bridge is shorter. Southern's Gatwick Express claim is 'misleading' according the agency.
At the end of the day the choice is yours but at least the Gatwick Express is a true non-stop express, unlike some other so-called expresses that stop twice on the way to an airport.
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