1 AUGUST 2011

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Article from BTNews 1 AUGUST 2011

Virgin Atlantic gets you in the mood

New mood lighting has been introduced into the cabins of Virgin Atlantic’s latest A330 aircraft encouraging stress-free air travel.  Initially available in Premium Economy only.

The lighting, which has been designed alongside architectural lighting experts DHA, changes colour throughout the flight to help passengers relax and unwind, fall asleep and even adjust time zones whilst the new soft apricot filter on the reading lights makes people look more attractive during their long haul flight.

Research found that apricot is the most flattering for skin tones, whilst yellow causes people to lose their tempers more often and makes babies cry.  Pink is seen as a relaxing, tranquilising colour and red is the most emotionally intense and stimulates a faster heartbeat and breathing.

On boarding a soft “rose champagne” colour has been chosen to de-stress passengers whilst encouraging them to relax into their journey.  This then changes into “purple haze” which is designed to be cosy and comfortable before transforming into “amber warmth” which creates a candlelight environment for passengers whilst dining.  To help passengers drift into a deep sleep, “silver moonlight” is introduced to reflect a starry night sky. www.virgin-atlantic.com

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