Currently the only high-speed train operator between London and the Continent, Eurostar reports continued strong growth in the first six months of 2011. The claim is that consumers are prioritising leisure travel over other discretionary purchases. Sales revenues were up 4% and passenger numbers increased 3% year-on-year
Eurostar points out that the year-on-year growth is particularly strong given that in the first half of 2010 the high-speed railway benefited from increased sales revenues resulting from the ash cloud disruption, during which it ran 70 extra trains and carried 100,000 more passengers. Excluding the positive impact of the ash cloud disruption on the 2010 figures, underlying first quarter sales revenues in fact grew by 12% in comparison with the same period last year.
What was also noticeable was in the volume of international travellers. These rose by 21% to over half a million travellers. This was driven in part by a strong increase in passengers originating from the US who increasingly see a trip on Eurostar as an integral part of a European tour. www.eurostar.com
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