4 JULY 2011


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Article from BTNews 4 JULY 2011

Airline Retail Conference

On board aircraft sales is big business as any regular traveller will have noticed.  Last week London’s Brewery was the venue for the third Airline Retail Conference hosted by Ink, very much into the area as publishers of a whole series of in-flight magazines.  Some 250 delegates attended representing over 30 major airlines.  The included exhibition was twice extended to finish up with 48 company participants.

With electronic gadgets now fully accepted on scheduled flights “Attract mode” is the latest in phrase with the industry, emphasised by John McDonnell, CEO Patron Spirits Company.  “Attract mode in retail is derived from the feature on video games typically found in video arcades where sample games are being played automatically while the console is not being used”.  In the same way, McDonnell said, his company will be placing Patron Ice Bars in airports with World Duty Free shops.  Travellers can then sample their products and receive information about the product even before they get on board.

One thing was very clear.  Airlines, airport owners and airline retailers must find ways to work together to create innovative ways of selling products and services to passengers. www.airlineretail.com

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