4 JULY 2011


© 2022 Business Travel News Ltd.

Article from BTNews 4 JULY 2011

Children are flying more

New research has found that in just a generation the face of the family holiday has changed dramatically, with children travelling further and to a wider range of destinations than ever before.  By16, 94% of children have been abroad, whereas only four in 10 of their parents went overseas as children.

Children are also travelling wider than their parents ever did.  Just 2% of today’s parents had been to North America when they were young, over a quarter (28%) have now taken their own children to the USA or Canada.  Closer to home, just 26% of today’s parents said they had been to Europe as children, yet 73% said they had since taken their own to the continent.

British insurance giant Aviva chose to published these figures as part of a campaign to publicise a new product covering travel disruption as an optional add-on to its existing travel policy.  This offers wider cover in the event of strike, industrial action or cancellation due to FCO warnings, pandemics or natural disasters, including earthquakes and tsunamis, preventing departure from the UK; and for abandonment of the holiday if these events happened abroad.  The connection with children is somewhat vague but young people do have less patience when held up at an airport, nor do they necessarily understand the circumstance. www.aviva.co.uk

Index/Home page

OUR READERS' FINEST WORDS (All times and dates are GMT)

All comments are filtered to exclude any excesses but the Editor does not have to agree with what is being said. 100 words maximum