Air Canada and all that Jazz

Jazz as an airline may have come in with a bang but it is going out with a fizzle. 

From the beginning of this month all services operated for Air Canada by Jazz Aviation LP have begun flying under the name Air Canada Express.  Air Canada says that this is part of an ongoing rebranding of all the airline’s regional services.  From a marketing point of view it makes sense, and for the traveller there is no misunderstanding who is the operator.

The first Jazz Aviation aircraft to feature the Air Canada Express livery is a new Bombardier Q400 NextGen aircraft that will begin service this month, with the remainder of the Jazz fleet flying for Air Canada Express to adopt the new livery as additional aircraft are delivered or existing aircraft repainted under their regular paint schedule.

Already Air Canada flights operated by Sky Regional Airlines between Montreal and Toronto City Airport fly under the Air Canada Express name with the new livery on its fleet of five Q400 aircraft.  Three other regional airlines that fly on Air Canada's behalf – Air Georgian, Central Mountain Air, and EVAS – will begin to use the Air Canada Express name and livery in the near future. www.aircanada.com 

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