13 JUNE 2011

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Article from BTNews 13 JUNE 2011

Travelodge unveils ‘Metro’ hotels

‘Metro’ hotels is the latest thinking from Travelodge, said to be the UK’s fastest growing hotel company.  The Dubai-owned company announced plans to develop ‘Metro’ (small) style hotels, in prestigious locations and in office blocks across the UK, in a bid to meet the growing demands of its customers.  These properties will be between 20 to 40 rooms in size.

The ‘Metro’ hotel model will allow the hotel chain to open properties near to existing popular Travelodges in locations where larger development sites are not available.  Properties that will be considered under this new scheme include: floors in office buildings, business parks, pubs, old cinemas/theatres, snooker halls, listed buildings, retail outlets and derelict buildings. 

The desire to build smaller Travelodge hotels has been inspired by two successful development ventures the company invested in during 2010.  The first initiative was opening a ‘Metro’ style 43-room prototype hotel in one of Edinburgh’s busiest tourist areas in a Georgian listed building which also houses two bars and a restaurant.  The second venture to support the ‘Metro’ style Travelodge concept is the successful conversion of 52 Innkeeper’s Lodges into the Travelodge estate following their purchase from Mitchells & Butlers in July 2010.  The majority of properties are under 40 rooms. www.travelodge.co.uk

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