6 JUNE 2011

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Article from BTNews 6 JUNE 2011

Ryanair success with 'book-a-seat' service

The airline that introduced a new standard for the scrum on boarding an aircraft is set to progressively ditch its no reservation scheme over the coming months.  Now it may be that the truth is that Ryanair has found another way to appropriate funds.  It has been forced to admit that trials of a €10 'book-a-seat' service between Dublin and Gatwick and Dublin and Malaga launched last month had proved to be far more successful than expected reports from Dublin indicate.

An extension of the scheme, possibly Stansted to the Canary Islands, will take place this summer.  Clearly “The World’s most annoying airline” is taking a reading of the economic and fuel situation predicting at a recent briefing that 2012 is likely to be a difficult year.  With its two-door boarding policy ground staff will now have to direct passengers to either the front or rear doors, otherwise chaos could ensue.

CEO Michael O'Leary has also been promoting a hotel tax suggesting that £1 per night would bring in far more funds than APD.  He would like APD to be dropped in favour of the room charge, which in fact makes more sense and would dramatically reduce air fares and actually help hotels at a low cost.  The problem is now that the idea has surfaced the Government might want to grab both taxes. www.ryanair.com

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