Lufthansa changes its Italy strategy

Air Dolomiti, together with parent company Lufthansa, is to take over the Lufthansa Italia brand at the end of the summer season.  The Airbus A319 aircraft, currently operated by Lufthansa Italia, will be deployed elsewhere within the Lufthansa Group from the start of the 2011/2012 winter timetable.

Lufthansa is forecasting double-digit growth in its services to Italy, which it already serves frequently from its Frankfurt and Munich hubs.  Air Dolomiti will also increase flight frequencies to Germany with its own route network, which focuses on connecting the major economic centres in northern Italy and Lufthansa's Munich base.  Together, Lufthansa and Air Dolomiti currently serve 19 destinations in Italy.

Air Dolomiti dates back to 1989 and became 100% owned by Lufthansa in 2003.  Although most Lufthansa regional subsidiaries operate under their parent's name and colours, Air Dolomiti retains its own identity.  All of Air Dolomiti's aircraft are named after titles of famous Italian operas as a tribute to the city of Verona and its famous ancient theatre, the 'Arena di Verona'.  It currently operates 11 ATR 42s and five Embraer 195s. www.airdolomiti.it

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