2 MAY 2011
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Whilst duty free sales on aircraft have been around for many years Korean Airlines (KAL) has gone one further with its new Airbus 380 (see below) and actually fitted a compete shop onto the aircraft. It replaces 13 Economy seats at the rear of the main deck. Aircraft interior design company AIM, of Bournemouth (England) have designed and built the whole unit.
The duty free store will consist of five units. Unit 1 is a "video wall" displaying advertisements while the other units will showcase cosmetics, fragrances, accessories and a limited selection of liquor. The store is intended to serve as a "physical catalogue".
Sales Director of AIM, Chris Whetter, said: “KAL is a very important customer and this is a very prestigious project for us, which has been five years in the making.”
He said that KAL has the highest duty free revenues of any airline in the world, around US$200m a year, because of legal restrictions on how much alcohol passengers can take on board in Korea.
“We are hoping that other airlines with similar restrictions in other parts of Asia will be interested in the concept,” he added. www.aimaviation.com
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