2 MAY 2011
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Travelodge, said to be the UK’s fastest growing hotel company, is targeting a £100m, 36-site expansion programme in partnership with various pub companies by 2015.
Already co-located with pub companies on 15 developments across the UK, Travelodge is now actively working with Greene King, JW Lees, Marston’s, Mitchells & Butlers (M&B) and JD Wetherspoons to find further development opportunities across the country.
Travelodge has for the first time devised a bespoke development strategy to partner with a wide range of pub companies. It is a piggy back operation that is clearly working well.
The expansion plans of the tavern trade industry come on the back of consumers continuing to eat out despite the economic conditions. Ralph Findley, Chief Executive of Marston’s announced that “70% of income is people coming into dine” when giving their recent results. Greene King’s Chief Executive, Rooney Anand, said recently: “Food is a particular driver of growth. Food sales are now 39% of total revenue…that figure will continue to grow.” www.travelodge.co.uk
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