11 APRIL 2011


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Article from BTNews 11 APRIL 2011

TAM goes on London taxis

"Rio" animated feature film just released by 20th Century Fox, is being promoted by the Brazilian airline TAM using London taxi cabs.  TAM flies to Rio de Janeiro daily from Heathrow and also daily to Sao Paulo.

Directed by Brazilian Carlos Saldanha (the man responsible for the “Ice Age” trilogy), “Rio” is set in Cidade Maravilhosa (Wonderful City), as Rio is affectionately known.

Blu, voiced by Jesse Eisenberg, is a domesticated blue macaw, which never learned how to fly and lives in the United States.  Its owner, Linda, believes it is the last one of its kind.  When she discovers the existence of another macaw living in Rio de Janeiro, the two of them travel to the far-away, exotic land of Brazil to find Jewel (Anne Hathaway), the only female of the species.

Soon after their arrival, Blu and Jewel are kidnapped by a group of bird smugglers.  With the help of Rafael (George Lopez) and a group of other birds Blu manages to escape.  Now, with his new friends at his side, Blu will have to become brave and finally learn how to fly so that he can ruin the plans of the poachers who are chasing them. www.tam.com.br

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