Brazilian airline TAM, which flies both domestically and to international destinations, is to introduce an innovative scheme coupling together bus and airline tickets.
TAM has come together with transport operator Pássaro Marron (Brown Bird) who will sell the airline’s services at its bus stations in 50 cities in the States of São Paulo and Minas Gerais on a three-month experimental basis. TAM franchise network stores, present in all Brazilian States, will offer bus tickets of Pássaro Marron combined with airline tickets.
The airline says it is currently negotiating with bus companies operating in other regions of the country, aiming to increase access to air travel for what it calls “the emerging classes.” www.tamairlines.com
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