7 MARCH 2011
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Accor, the French hotel group that includes Sofitel and Ibis, is further strengthening its Mercure 4-star brand in the UK.
Following a franchise agreement with London Town Hotel Group three properties have been added to the British portfolio, two of which are located in prime central London locations. This follows on from an Accor announcement in January with Focus Hotels. Already this year, these deals combined have increased the number of Mercure hotels in the UK by 13, significantly strengthening the brand in the UK market and bringing the total number of Mercure hotels in the UK to 46.
The new 4-star hotels will all re-open under the Mercure hotel brand within the next four months. The Mercure London Paddington Hotel will open for business in March, with the properties in London Kensington and Nottingham both scheduled for June 2011. www.mercure.com
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