Facebook comes to the airlines

Malaysia Airlines has launched MHbuddy which allows any of the more than 500m people who use Facebook to not only book a flight with the airline but to integrate trip details into their social graph, identifying friends who might be sharing flights, or who will be at their destination.

Developed by the airline in conjunction with SITA, the air transport IT provider, MHbuddy is an application on Facebook Platform that allows passengers to book and check-in for a flight while sharing their trip details with their friends.

As passengers book a flight on MHbuddy, they are reminded which of their friends live at the destination and also told of any that are planning to visit at the same time, prompting the booker to send a message.  Travellers can also share their itinerary with friends and suggest the same itinerary to them.

With MHbuddy passengers can check in for their flights and during seat selection they are shown the seats selected by any of their friends on the same ‘plane.

AERBT has yet to try the system and we presume that the distribution can be restricted.  One can foresee worrying consequences if this was not the case. www.malaysiaairlines.com www.sita.aero www.facebook.com/malaysiaairlines

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