7 MARCH 2011
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Subject to what it calls “a soft launch” easyJet is introducing an innovative holiday package. The new venture will only be available through Teletext and the dedicated easyJet Holidays call centre until the easyjet.com/holidays site goes live later in March.
Accommodation for the easyJet venture has been sourced by lowcostbeds.com and visitors to the site will be able to book holidays to all easyJet's flight destinations in 30 countries. Behind the scenes at the hotel provider is Laurence Hunt, once of SilverJet.
8,000 hotels will be available for booking and easyJet emphasizes that whilst the majority will be in the leisure market top quality 5-star products are also available, at very competitive prices. Unlike normal easyJet tickets customers pay a deposit with the full monies due later. The product is bonded/insured and various options are available including transfers, car hire and parking. Whilst it competes with the likes of Thomas Cook and Thomson Holidays this new enterprise will further easyJet’s penetration of the market. It is already the UK’s largest airline in terms of passenger numbers. www.teletext.co.uk www.easyjet.com
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