28 FEBRUARY 2011


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Article from BTNews 28 FEBRUARY 2011

Swiss upgrades its First Class

Lufthansa-owned SWISS will this week introduce a new First Class product on its long haul services (Wednesday 2 March). 

Under the new concept guests will enjoy even swifter and more individualised service, together with a wide selection of in-flight meals.  Further on-board innovations will include the introduction of contemporary fine bone chinaware and Riedel glasses, together with additional service accessories in a new design.

Customers travelling on night flights will benefit from a quicker service thanks to a new à la carte dining concept that will give them greater choice in how they use their time aloft (or simply a longer sleep).

The new concept means that First Class passengers can decide at any time of the day or night not only what they eat but also when they wish to eat.  In another innovation, the selection of gourmet meals available under the award-winning SWISS Taste of Switzerland culinary concept is being further supplemented with traditional Swiss dishes such as bratwurst mit rösti (veal sausage with hash browns).  An expanded selection of fresh à la carte fare will also be offered prior to landing. www.swiss.com

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