28 FEBRUARY 2011
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Cardiff city centre (South Wales), Paignton seafront (Devon), Horsham town centre (West Sussex) and Southgate (North London) are the latest destinations to be added by Travelodge, which claims to be Britain’s fastest growing hotel chain. Under construction is a further 36 properties.
In a review of the year Guy Parsons, Travelodge CEO, noted that the company, owned by Dubai International Capital, saw 70 new openings in 2010. “The deal with Mitchells and Butlers, acquiring 52 of their hotels, shows the innovative approach we have taken towards our aggressive growth plans.”
In a progress statement he reported sales in London up 16% and the Provinces up 12%. Total rooms sold rose by 13% to 7m.
Over half of the Travelodge hotels being developed are situated in major UK cities. There are eight hotels being built in London, with three opening this year – this will mean Travelodge will become the largest single hotel brand in the capital this spring.
In addition there are three hotels being built in Birmingham, including NEC and two city centre locations. In Manchester Travelodge is opening at the MEN arena and at the University. There are also city centre hotel openings in Bristol, Cambridge, Canterbury, Cardiff, Hull, Lancaster and Liverpool. www.travelodge.co.uk
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