21 FEBRUARY 2011
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W Hotels Worldwide last week premiered with a soft opening its first UK property, the W London-Leicester Square. It is built on the site of the old Swiss centre in the heart of the West End’s entertainment district. The discreet entrance is in Whitcomb Street with the reception on the first floor.
The building stands 10 storeys tall and is veiled in translucent glass that changes colour according to the time of day, the ambience of the area or happenings within the hotel. The introduction of W London marks a significant milestone in the W brand’s global expansion, coinciding with the opening of W Taipei.
The London hotel features 192 guestrooms, including 17 suites, three WOW suites and one Extreme WOW suite as well as the UK’s first Spice Market, a signature restaurant by three Michelin-starred chef Jean-Georges Vongerichten.
In Taipei the 405-room W Taipei, which is located in the central business district of Xinyi, is also encased in glass. Rising 31 floors, offering a panoramic vista of the iconic 101 Tower, one of the world’s tallest buildings. Guests can choose from 405 guestrooms and suites. www.starwoodhotels.com
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