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Article from BTNews 7 FEBRUARY 2011

Alaska to be seen more in the US

Horizon Air, which goes back 30 years as a US regional carrier, is to virtually lose its identity with a move by parent company Alaska Airlines to rebrand its aircraft in its style.  The airline’s 40 strong fleet of Bombardier Q400 aircraft are even to gain Alaska’s trademark Eskimo on the tailplane.

Horizon has had a separate brand since it was acquired by Alaska Air Group in 1986.  Horizon operates an average of 350 flights a day in 45 cities in Arizona, California, Idaho, Montana, Nevada, Oregon, Washington, Baja California, Sur (Mexico), and British Columbia and Alberta (Canada).

Rather like the CityJet/VLM arrangement in Europe, Horizon operates and maintains its aircraft while Alaska is responsible for scheduling, marketing and operations.  Alaska Air itself is based at Seattle and has extensive services in Alaska, and as far afield as Hawaii.  It has a Mexican gateway at Los Angeles. www.alaskaair.com

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