7 FEBRUARY 2011
BTN also goes out by email every Sunday night at midnight (UK time). To view this edition click here.
The Business Travel News
PO Box 758
Edgware HA8 4QF
+44 (0)20 8952 8383
© 2019 Business Travel News Ltd.
Horizon Air, which goes back 30 years as a US regional carrier, is to virtually lose its identity with a move by parent company Alaska Airlines to rebrand its aircraft in its style. The airline’s 40 strong fleet of Bombardier Q400 aircraft are even to gain Alaska’s trademark Eskimo on the tailplane.
Horizon has had a separate brand since it was acquired by Alaska Air Group in 1986. Horizon operates an average of 350 flights a day in 45 cities in Arizona, California, Idaho, Montana, Nevada, Oregon, Washington, Baja California, Sur (Mexico), and British Columbia and Alberta (Canada).
Rather like the CityJet/VLM arrangement in Europe, Horizon operates and maintains its aircraft while Alaska is responsible for scheduling, marketing and operations. Alaska Air itself is based at Seattle and has extensive services in Alaska, and as far afield as Hawaii. It has a Mexican gateway at Los Angeles. www.alaskaair.com
All comments are filtered to exclude any excesses but the Editor does not have to agree with what is being said. 100 words maximum
No one has commented yet, why don't you start the ball rolling?