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31 JANUARY 2011


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Article from BTNews 31 JANUARY 2011

Boutique hotel support function launched

STEM™ (Short Term Executive Management), has been launched, a new  bespoke service designed to help privately owned boutique hotels. 

With the continuing expansion of the multi-national chains and their attempts to swamp the market, at the other end of the spectrum there has been a significant growth in high quality small hotels offering a personal service that the majors cannot compete with.

Established by Dutch national Robert van Eerde, originally a hospitality graduate from the University of Sussex but now with over 23 years of experience in the hotel industry, STEM is able to take on the “head office” functions that boutique hotels may have limited experience in.  The essential idea to offer a flexible system so that hoteliers can call on its services in the required areas – a cost effective alternative to calling in support independently.

For each client a measurable strategic “roadmap” is created and executed.  The bespoke roadmap includes objectives, timelines, likely costs and a framework for how the team will operate at the property.  As part of the roadmap, STEM will carry out a specifically designed quality check prior to commencing the project to measure the performance of their property against objective criteria.

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